Privacy Policy

1. Introduction

Bay State Rust Prevention (“Bay State Rust Prevention,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit baystaterustprevention.com , contact us, request an estimate, schedule a service, make a payment, submit a form, or otherwise interact with our business.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following categories of information:

Information You Provide Directly

• Your name
• Email address
• Telephone number
• Mailing or service address
• Vehicle information, including year, make, model, and condition
• Requested services
• Appointment and scheduling information
• Photos, messages, questions, reviews, or other content you submit
• Billing and transaction information
• Marketing and communication preferences

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain information about your device and use of the website, including:

• Internet Protocol address
• Browser type and version
• Device type and operating system
• Approximate geographic location
• Pages viewed and links clicked
• Date and time of your visit
• Referring website or advertisement
• Advertising identifiers
• Form interactions and conversion activity
• Cookie and similar technology data

Payment Information

Payments may be processed through third-party payment providers, including Stripe and QuickBooks. We generally do not receive or store your full payment-card number. Payment providers collect and process payment information according to their own privacy policies and security practices.

3. How We Collect Information

We may collect information when you:

• Complete a website form
• Request an estimate or consultation
• Schedule or purchase a service
• Call, email, or text us
• Communicate with us through social media
• Respond to an advertisement
• Join a promotional or marketing list
• Leave a review or provide feedback
• Visit or interact with our website

We may also receive information from advertising platforms, analytics providers, payment processors, scheduling systems, customer relationship management platforms, and other service providers.

4. How We Use Your Information

We may use collected information to:

• Respond to questions and service requests
• Prepare estimates and recommendations
• Schedule, confirm, and manage appointments
• Provide rust-prevention, undercoating, and related services
• Process payments and maintain transaction records
• Send service reminders and appointment updates
• Provide customer support
• Send occasional specials, offers, news, and business updates
• Measure the performance of our website and advertising
• Improve our website, services, and customer experience
• Prevent fraud, misuse, and security incidents
• Maintain business, tax, accounting, and legal records
• Comply with applicable legal obligations
• Protect our rights, customers, employees, and property

5. Email Marketing

If you provide your email address, we may send you service information, appointment communications, occasional promotions, special offers, maintenance reminders, and company updates.

You may unsubscribe from promotional emails by using the unsubscribe link included in the message or by contacting us at info@baystaterustprevention.com .

Even after you unsubscribe from promotional emails, we may continue to send non-promotional communications concerning appointments, transactions, payments, warranties, safety issues, or services you requested.

6. Text Messaging and SMS Consent

We may send text messages only when you provide your telephone number and consent to receive messages, or when otherwise permitted by law. Messages may include appointment confirmations, estimate follow-ups, service updates, reminders, customer-support messages, occasional specials, promotional offers, and business updates.

Message frequency varies. Message and data rates may apply. Consent to receive marketing text messages is not a condition of purchasing any goods or services.

You may opt out at any time by replying STOP to any text message. After opting out, you may receive one final message confirming your request. For assistance, reply HELP or contact us at (508) 859-9714.

Mobile information will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes. Text-message opt-in data and consent will not be shared with any third party for third-party marketing.

We may share mobile information with service providers that help us deliver and manage communications, such as GoHighLevel and Twilio. These providers may use the information only to perform services on our behalf and are not authorized by us to use it for their own marketing.

Wireless carriers are not liable for delayed or undelivered messages. Delivery is subject to the availability and operation of your mobile carrier’s network.

7. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, local storage, scripts, and similar technologies. These technologies help us operate the website, remember preferences, measure traffic, understand visitor behavior, attribute leads and conversions, and deliver or measure advertising.

Cookies and similar technologies may include:

• Essential technologies: Used for security, website operation, forms, and basic functionality.
• Analytics technologies: Used to understand traffic, engagement, and website performance.
• Advertising technologies: Used to measure campaigns, attribute conversions, build audiences, and display relevant advertisements.
• Preference technologies: Used to remember choices and improve your experience.

You can control cookies through your browser settings. Blocking certain cookies may affect website functionality. You may also use the privacy and advertising controls offered directly by Google, Microsoft, Meta, and other advertising providers.

8. Analytics, Advertising, and Tracking Services

We use third-party services to operate, analyze, advertise, and improve our business. These services may collect information through cookies, pixels, tags, scripts, and similar technologies.

Our service providers may include:

• Google Analytics 4
• Google Tag Manager
• Google Search Console
• Google Ads
• Microsoft Advertising, formerly Bing Ads
• Meta Ads and the Meta Pixel
• GoHighLevel
• Twilio
• Stripe
• QuickBooks and Intuit

Advertising and analytics providers may use collected information to measure campaign performance, attribute conversions, limit repeated advertisements, understand audience activity, and display ads based on prior interactions with our website or advertisements.

These third parties process information under their own privacy policies. We do not control every cookie, identifier, or data practice used by third-party platforms.

9. How We Share Information

We do not sell or rent your personal information. We may disclose information in the following limited circumstances:

Service Providers

We may share information with vendors that perform services on our behalf, including website hosting, customer relationship management, communications, scheduling, analytics, advertising, payment processing, accounting, data storage, and security.

Business Operations

We may disclose information to employees, contractors, professional advisers, insurers, accountants, or attorneys when reasonably necessary to operate and protect the business.

Legal and Safety Purposes

We may disclose information when we believe disclosure is reasonably necessary to comply with a law, court order, subpoena, government request, legal process, or regulatory obligation. We may also disclose information to investigate fraud, enforce agreements, protect safety, or defend our legal rights.

Business Transfers

If the business is involved in a merger, sale, financing, reorganization, acquisition, bankruptcy, or transfer of assets, information may be disclosed or transferred as part of that transaction, subject to applicable law.

With Your Direction or Consent

We may disclose information when you direct us to do so or provide consent.

10. Data Retention

We retain personal information for as long as reasonably necessary to provide services, maintain customer and transaction records, manage warranties, comply with legal and tax obligations, resolve disputes, enforce agreements, prevent fraud, and support legitimate business operations.

Retention periods may vary depending on the type of information and the reason it was collected.

11. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No website, communication system, storage platform, or internet transmission is completely secure. Therefore, we cannot guarantee absolute security.

12. Your Privacy Choices

Depending on your relationship with us, you may request that we:

• Update or correct inaccurate contact information
• Stop sending promotional emails
• Stop sending text messages
• Explain the types of information we maintain about you
• Delete certain information, where reasonably possible

To submit a request, contact us using the information provided below. We may need to verify your identity before processing certain requests.

We may retain information when required by law or when reasonably necessary for transactions, accounting, warranties, fraud prevention, dispute resolution, or legal compliance.

13. Do Not Track and Privacy Signals

Some browsers offer a “Do Not Track” setting. Because there is not a universally accepted standard for responding to these signals, our website may not respond to every Do Not Track request.

Where applicable law requires recognition of a particular browser-based privacy signal, we will handle that signal as required by law.

14. Third-Party Websites and Services

Our website may contain links to third-party websites, social-media platforms, maps, payment pages, scheduling tools, or other services. We are not responsible for the privacy, security, accuracy, or content of third-party services.

Review the privacy policy of each third party before providing information through its website or platform.

15. Children’s Privacy

Our website and services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, contact us so that we can review and, when appropriate, delete the information.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or legal obligations. The revised policy will be posted on this page with an updated “Last Updated” date.

Your continued use of the website after an updated policy is posted means that you acknowledge the revised policy.

17. Contact Us

Questions, requests, or concerns about this Privacy Policy may be sent to:

Email: info@baystaterustprevention.com

Phone: (508) 859-9714